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go-to glam

  • 1-3 day delivery to ireland & europe

  • skin - nourishing formulas

  • vegan - friendly & cruelty free

award winning palette

we won silver!

true beauty wins silver in best vegan makeup product in the global green beauty awards.

the true essentials face palette contains a mix of eight cleanly-shaded cream and powder blushes and bronzers as well as two sleek velvet highlighters. the rich, varied shades cover the spectrum of facial contouring and are designed to accentuate the natural beauty of every face. all true beauty products are vegan friendly and cruelty free.

a brand is born

true beauty cultivates body positivity and inner beauty through the medium of high-quality cosmetics accessible to everyone. aideen is best-known for her consistently positive outlook on body imagine and self-expression -- her aim for true beauty was always to create a space where everyone can become inspired to express themselves as they are.

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